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Marketing and Social Media Analytics

How to Put Your Customers First with Marketing Analytics

We all know the adage “The customer is always right.” Today this is truer than ever as marketing becomes increasingly customer-driven. Consumers want product information to be available where they are, and when they want it. The increasing use of mobile devices and social media play a big part in the way customers conduct business, share information, and make their opinions known. Nearly 1.7 billion people have active social media …Read More