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Business Intelligence & Analytics

3 Must Have Items on Your BI Success Checklist

Often times, to become the boss, determined people create a checklist that helps them stay focused while climbing the ranks: Get a promotion after two years, collaborate with a mentor, get quoted in a trade magazine, etc. A checklist helps to stay on track and to organize the steps needed to reach your goals. The same strategy can be applied when organizations are determined to become a data and analytics-driven …Read More

How to Put Your Customers First with Marketing Analytics

We all know the adage “The customer is always right.” Today this is truer than ever as marketing becomes increasingly customer-driven. Consumers want product information to be available where they are, and when they want it. The increasing use of mobile devices and social media play a big part in the way customers conduct business, share information, and make their opinions known. Nearly 1.7 billion people have active social media …Read More

How Companies You Know and Love Are Having Fun with Analytics

In the business world, analytics help decision-makers tackle their operational and economic challenges, provide insight and help us make better decisions. Knowing what’s going on with your company through the use of analytics and having the insight that’s provided from your data is critical, that’s for sure. But these use cases for analytics aren’t exactly the most exciting events that everyone else outside of corporate walls can relate to. We …Read More

Marketing and Social Media Analytics – Why you need them!

Introducing Capitalize Marketing Analytics If you are feeling like you are drowning in marketing and social media data, well, you aren’t alone.  All data matters, but how do you prioritize and identify the data that matters to your organization so you can put it all into perspective and make better marketing decisions?  With social media and cloud-based services, the ability to analyze your marketing results has never been so quantifiable. …Read More

Using Analytics to Maintain Your Competitive Edge

Fun Fact: Did you know that a study performed by MIT and IBM found that companies that use analytics to determine their next steps are 3 times as likely to out-perform their competitors? Fast, accurate reporting has become monumental to line-of-business decision-making and is a major determining factor in maintaining an edge in an increasingly competitive marketplace. Your teams need to be able to answer the question “How are we …Read More

The Problem With Spreadsheets

Aberdeen’s 2014 Financial, Planning and Forecasting and Enterprise Performance Management Benchmark Survey found that 91% of organizations use spreadsheets in one form or another during financial planning, budgeting, and forecasting.  However, just because so many organizations are using spreadsheets to perform these tasks, doesn’t necessarily mean they are the best tool. Spreadsheets are attractive tools for organizations to use because they are relatively intuitive and easy to use, employees are …Read More

7 reasons you need predictive analytics and business intelligence right now

Predictive analytics has come of age as a core enterprise practice necessary to sustain competitive advantage.  Enterprise data is a priceless strategic asset because it represents the aggregate experience of an organization, the very history of its interactions.  Predictive analytics taps this rich vein of experience, mining it to automatically generate predictive models. We can take the lead from insurance companies on how to manage risk.  This white paper outlines: …Read More